If you’re a growing business, you likely have a lot of tasks on your plate. From building up a memorable brand to producing products or services that your customers love, no task in a new business isn’t worth your time, energy, and money. That being said, there are some tasks that should take a higher priority than others, particularly if you really want to set up a strong foundation for future business. One of these tasks is performing outreach for your brands.
In its most general terms, brand outreach for your company may involve marketing tasks, getting your name and product in front of customers, or even attracting talented new employees to your business. All of these goals are worthwhile, but it’s a good idea to focus on each one at a time in order to ensure that it truly has a positive impact on your business as you work to grow from a startup to a sustainable small or mid-sized business. Here are a few tips and tricks to keep in mind if you’re looking to be a savvy entrepreneur and enhance your outreach efforts in the coming year.
Use technological tools that improve your outbound and inbound communications.
If you handled outbound and inbound calls and other communications, it’s important to have the right tools to empower your live customer service agents. There are countless cloud-based call center software solutions on the market, and understanding what features will be most beneficial to your outreach efforts is crucial if you want to find software that truly impacts your company in a positive way.
A great feature that many omnichannel call center software platforms offer is integration with your existing CRM (customer relationship management) software. Using a CRM contact center solution means that whether your contact center agents are following up on a lead with an outbound call or fielding an inbound question as a member of your support team, your live agents will have contextual information a mouse click away in real time. Being able to leverage this information can be crucial to keeping your brand’s reputation positive, since it can single out new customers, VIP buyers, or any other statuses or activities that you feel are important to flag to your agents.
Streamline your hiring process with web-based interview schedulers.
As was mentioned earlier, another form of outreach is the hiring process. Especially in the wake of COVID-19, many people are looking for work or to make a major job switch. As such, your small business could be the ideal company to work for, and many employees looking for jobs currently will bring with them a wealth of knowledge. That being said, managing job applicants and scheduling interviews can be a tedious process that takes up a lot of staff time and resources. This is why it can be helpful to streamline your interview process using GoodTime’s interview scheduling tool. This innovative web-based software platform allows the best candidates to select the best interview time for them and even eliminates potential biases by pairing appropriate interviewers with each candidate. The result is a win-win situation for your company’s hiring process as well as the job seeker.
Run a targeted “delight” campaign to build customer loyalty and word of mouth.
Many people focus on attracting new clients or customers with their marketing campaigns. That being said, a delight campaign can be just as effective when it comes to building positive word of mouth and buzz online. For example, if you’ve just released a new product, consider running some advertisements to early buyers of that item with tips and tricks about your product and its features. This kind of social media campaign can build a lot of online engagement and then be repurposed as a post to share with other potential customers, complete with the positive interaction and comments on the original post from real buyers.
Enhancing your brand’s outreach can be complicated, but it doesn’t have to be. Focus on getting relevant information about new features in front of the right eyes, enhancing the customer experience, and finding the right solution for your interview process. If you do all that, you’ll be fine.
